Proof of Concept
Parents Want Help
We’ve been asking young parents from a wide range of social, economic and cultural backgrounds two questions:
What makes it easier to meet your parenting goals?
What makes it harder?
They give the same answer to both questions: the internet.
Even more surprising, they say the same three frictions make it harder to reach their parenting goals:
.
Trust
Why?
Opinions as facts, Dr. Google diagnoses, contradictory advice
Purchase Paralysis
Why?
Product searches = data sold = ad avalanches = purchase paralysis
Eco-anxiety
Why?
Micro plastics, shipping, carbon footprint, traceability
feebi Intelligence
Real-time, highly-personalized, comprehensive parenting help
Friction-free
Trust
Offline, domain-specific, fine-tuned parenting model I Exclusive use of best-selling work I Chain of thought reasoning I Proven experts I Developmental solutions I
Purchase Paralysis
Consumers 100% in control of their data I No data auctions I No ads I Consumer-initiated product curation I
Eco-anxiety
Reduced advertising emissions I Responsibly manufactured products I UX activation of the Sustainable Development Goals I Consumer/Brand alliances I Positive real world impact