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Digital advertising burns money and carbon.

Lots of money and carbon:

$325 billion in wasted ad spend p.a.

500 mn tons in CO2 emissions p.a.

It’s time for something new.

Our objective isn’t advertising. It’s relationships; building lasting ones between brands & consumers. Which is why we monetize without ads, subscription fees or data abuse.

Introducing feebi, the unique agentic AI-powered media & product discovery platform designed to tackle brands financial and environmental waste problems, delivering transparent, quantifiable improvement in both.

Our outcome? Positive, verifiable brand-consumer connection driving a positive, verifiable impact on revenue, lifetime value buying cycles, consumer loyalty and the planet.

Mobile Users

Investors

Why is ad spend waste so bad for brands and the planet?

Brands waste $325 billion p.a. on ads that never reach consumers.

Almost 50% of internet traffic isn't human. Yet brands pay for 100% of the impressions and clicks. They also pay for ads stacked behind other ads, ads that disappear too fast for the eye to see and other practices that keep them from reaching their target audience.

Digital advertising creates approx 500 million tonnes of CO2 p.a.

Producing a typical ad generates 5.4 tons of CO2. Then there’s the CO2 generated by big ad files, slow loading times, servers, and trillions of ads sent a day. Digital advertising emits 500 million tons of CO2, second only to aviation.

500 million tons of CO2 emissions roughly corresponds to the combined emissions of 70 million to 80 million homes - U.S. Environmental Protection Agency.

Our ground-breaking fusion of entertainment and technology leverages three of the most popular online activities - watching, shopping & playing - to solve both of brands’ ad waste problems. Powered by emerging technologies, patentable differentiators & ethical, zero-party personalization, feebi effectively, transparently and sustainably connects brands and consumers without ads or data abuse, eliminating ad spend waste, reducing CO2 emissions and creating a healthier consumption model.

What makes feebi different?

Ethical data mindset. Proprietary data trees.

feebi’s proprietary data-trees put users 100% in control of how their data is used in the app, sharing only what they want to improve their experience. Data is captured strictly with the user's consent and never leaves the app. When a user wants any data point forgotten, they simply “prune the branches”.

Users get unique, personalized entertainment and shopping experiences in an instant - without ads, subscription fees or data abuse.

Brands get fully-consented, zero-party data, real-time marketing opportunities, geo-regional insights, a transparent eROAS and positive, unobtrusive connection to highly receptive, highly engaged consumers.

Hollywood grade content by award-winning humans. Personalized UX by agentic Al.

Curated marketplace. Responsibly-made products.

We partner with brands who practice environmental, social and economic sustainability and whose products have planet-friendly life-cycle assessments.

Gamification. Brand/consumer alliances.

feebi uses gamification theory (think FitBit…Duo Lingo) to build consumer/brand alliances, incentivize them to change consumption habits and empower them to put the Sustainable Development Goals into action, creating a whole new level of loyalty.

Feebi’s technology, developed by co-founder Jonathon Wright, will provide brands and consumers with interactive dashboards, offering real-time data & options to maximize ad spend & reduce CO2 emissions through the entire consumer journey.

We’d love to hear from you

Whether you're curious about our services, need assistance, or have feedback to share — we’re all ears.